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Bras

The support you need. All day. Every day.

Our bras provide comfort, style and wirefree support for essential everyday wear. A collection to remember, that you’ll forget you’re wearing.

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FAQs

How many bras should I own?

Based on lifestyle, personal preference and how often they are changed can determine the amount of bras you should own. However, as a rule of thumb, we would recommend between 5 - 10 bras allowing for a thoughtful rotation, long lasting wear and versatility across the purpose of the bra. Whether it’s for daily wear, active days or special occasions, building out a carefully curated bra collection that fits well and provides comfort will allow you to always have a reliable bra within reach, no matter the occasion.

Which type of bra is best for daily use?

Wirefree bras are an excellent choice for everyday, combining comfort, support and versatility. Finding your fit and ensuring your bra fits your body and lifestyle will be the answer to finding your best bra for daily use - working with your body, not against it and making you feel confident and comfortable all day.

How often should I replace bras?

Bras should be replaced every 6-12 months. This is determined by how well you care for your bras and how often they are worn. If your bra is no longer providing the support it did when you first purchased it, this means it’s usually time for a refresh.

Is it ok to wear the same bra every day?

The amount of times you wear your bra is dependent on your activity level, however it is recommended you wear a bra for 2-3 wears before changing it. Changing your bra assists in keeping your skin healthy as well as maintaining the shape and lifespan of your bras.

How do you machine wash bras?

You can wash your bras in a washing machine however we recommend washing all bras in a wash bag with similar colours using a gentle detergent.

How do you store bras?

Storing your bras properly will  maintain its shape, extend its lifespan and provide you with the support you need everyday. For molded or underwire bras, we recommend laying them flat in a drawer, ensuring the cups are facing the same direction, before storing clasp the hooks of the bra to prevent them from snagging other items. For non-padded or bralette style bras, you can neatly fold them. Using dividers or containers across different styles will ensure neat storage and easy access.